At Midway Sports, we respect the privacy of our users and customers. This Privacy Policy is designed to inform you about the types of information we gather, how we use that information, and the steps we take to protect your personal information.

Please read this Privacy Policy carefully, along with our Terms of Service, to understand how we handle user data. By accessing or using our services, including browsing our website, registering for an account, purchasing products, submitting information, or otherwise interacting with Midway Sports, you agree to the practices outlined in this Privacy Policy.

If you have any questions about our privacy practices or this policy, please contact our Data Protection Officer at dpo@sportsmidway.com.

Information We Collect

We collect both personal and non-personal information from you to provide a smooth, efficient, safe, and customized experience. The types of information we collect include:

Account Information: We collect information such as your name, email address, phone number, login credentials, and profile data when you create an account on our site or app. We also maintain records of your transactions and purchases.

Contact Information: If you contact us directly via phone, email, chat sessions or otherwise, we collect information about those interactions. For example, if you call our customer service line with a question, we document details about the call.

Financial Information: We collect certain payment and billing information when you purchase products or services from us, such as credit/debit card numbers and verification codes, which allows us to process your transactions.

Marketing Information: We collect your preferences for receiving Midway Sports updates, newsletters, offers, and advertisements. This includes information you provide when you sign up to receive email or SMS messages from us.

Site Activity Information: We collect information about your use of our websites and apps through technology like cookies, log files, web beacons and tracking pixels. This includes pages viewed, products viewed or added to cart, search queries, response rates, downloads, site navigation patterns and other types of usage data that help us understand how site visitors interact with Midway Sports.

Social Media Information: We maintain presences on social media platforms like Facebook, Instagram and Twitter. When you interact or communicate with us through these channels, we may collect information about you.

Sweepstakes or Contest Information: For some promotions like sweepstakes and contests, we are required by law to collect personal information about entrants, like name, age, address and email address. This allows us to administer the promotions and contact winners.

Feedback and Reviews: When you provide us with feedback about our products and services, respond to surveys, or post reviews, we collect what you share with us, including any personal information.

How We Use Your Information

The information we gather enables us to provide our products and services to you. We also use data to enhance site functionality, improve our offerings, stay in contact with users and customize the user experience. Specific uses include:

We process your information only when we have a valid legal basis to do so, including when:

In some cases we collect anonymized data or de-identified data about users that cannot be connected back to any individual. This type of data analytics helps us spot trends and patterns so we can enhance our platforms.

Information We Share

There are certain situations where we disclose or share user information with select third parties, as outlined below.

Affiliates: We may share user information with businesses within the Midway Sports corporate family to provide jointly offered products or services.

Service Providers: We utilize selected third party vendors to assist in providing products, services, website functionality, order fulfillment and other business operations. We may share user information with these vendors to enable them to perform contracted services.

Business Transfers: Information about Midway Sports users and customers is considered a core business asset. As a result, if Midway Sports goes through a business transition like a merger, acquisition, liquidation or asset sale, customer information will likely be transferred as part of that transition.

Legal Requirements: On infrequent occasions Midway Sports discloses user information to comply with legally mandated reporting, subpoenas, court orders, investigative demands or other legal process requirements.

Product Reviews: When you submit a product review, we may choose to publicly post some of the information you provide (like your first name and state of residence) along with your review.

Aggregate Data: We may take individual level data and aggregate it together so that it simply spotlights trends and insights. This aggregate data does not identify you personally. We may share this type of statistical data with partners like advertisers, sponsors or other reputable third parties.

Your Consent: In cases where we have specifically requested and received your consent to share your data, we will share accordingly.

Online Advertising and Analytics Services

We partner with digital advertising networks and analytics providers to help us understand how site visitors use Midway Sports and to assist in marketing efforts. These partners may set cookies or use web beacons and similar technologies to collect information about your visit to our website or app and across other websites and apps over time. The information gathered through these ad networks assists us to select offerings that match user interests and preferences.

Advertising Networks: Midway Sports displays targeted advertisements for our own offerings as well as for other businesses’ products and services we think might interest you based on your activity on our website and apps. To deliver these relevant ads, we utilize reputable third party advertising networks. These networks track your activity across sites to show ads tailored to your interests.

Analytics Services: We use reputable third parties like Google Analytics to analyze site and app traffic. These services use cookies and similar technologies to collect and analyze information about use of Midway Sports services and report trends to us without identifying individual users.

How We Protect Personal Information

We employ security safeguards designed to protect your data, such as:

While we strive to protect your information, no security measures are 100% failsafe. As a result, while we aim to reduce risks, we cannot guarantee the absolute security of user information or databases.

Retention of Personal Information

We store your personal information only as long as required to provide you products, services and information or comply with applicable legal requirements. When we no longer have a legitimate need to process or store your information, we takes steps to have it deleted, destroyed, or permanently de-identified according to internal policies and applicable laws.

Links to Other Sites

The Midway Sports website and apps may contain links enabling you to connect to third party websites and apps. Since we do not operate or control those third party sites, any information you provide is not covered under this privacy policy. We encourage you to review the privacy policies on any site you access through our platforms.

International Data Transfers

Midway Sports has global operations, so we may transfer your information to data centers in other parts of the world. All information stored or transferred is secured according to this privacy policy regardless of location.

Children’s Privacy

Our website and apps are intended for a general audience and are not targeted to children under 16. We do not knowingly collect or request personal data from anyone under 16. If we are made aware that someone under 16 has provided personal information, we will take steps to delete the data as soon as possible. Please contact us immediately if you become aware that a child has provided us with personal data.

California Privacy Rights

If you reside in California, you have the right to request details about the categories of personal information we collect or share about you; the categories of sources from whom we got the information; third parties with whom the information is shared; and the business reasons for the sharing. To submit a request for this information, please contact our Data Protection Officer as outlined below.

Under California law, website and app users who are under age 16 may request removal of any data we have collected directly from that minor. To make such a request, please contact us using the contact information provided below. When contacting us for either information request described here, please note that you are a California resident making a privacy rights request.

Privacy Policy Updates

We reserve the right to modify this privacy policy at any time according to our needs and applicable privacy laws. The most recent version will always be posted on our website with an updated revision date. If we make significant changes that alter our data usage policies or practices, we may take additional steps to notify you via channels like website notifications or email.

By continuing to access Midway Sports after a privacy policy change goes into effect, you agree to the revised policy.

How to Contact Us

If you have questions, comments or requests related to this privacy policy or our data handling practices, please contact us at:

Data Protection Officer
Midway Sports
123 Sports Drive
Las Vegas, NV 89109
United States
dpo@sportsmidway.com